SEO Secrets & Strategies Made Simple 2015: A Practical Approach To Understanding And Performing Search Engine Optimization by Mat Fox Table of Contents Introduction Keywords Keyword Research Keyword Research Tools Step by Step Guide to Keyword Research Writing SEO Optimized Content Final Words Introduction Market Research is always an important factor while starting a business. If you are working online or major part of your business’ Marketing budget is spent upon online marketing then Keyword research is important for you. It is important, valuable and determines the profit or loss for your business. Keyword Research in the simplest words can be defined as Keyword research is the practice of identifying which phrases are used on search engines when people are looking for information, and usually includes finding both the search volume and relative competitiveness of the terms. It all starts with typing the words in search box. Google, for holding the largest share of total search volume, is always important search engine for Internet marketers and business owners and research analysts. While starting keyword research one must ask following questions 1. What are right keywords? 2. How to find right keywords? 3. How to Find “money” keywords from Right Keywords? 4. How these money keywords will help us make money? 5. How to use these money keywords? The answers to these questions are complicated as well as simple. The right keywords will bring right traffic to your business websites. They money keywords will derive converting traffic from search engines, the traffic which have the potential to buy products. You make money and gain financial rewards and achieve organizational goals only when you get converting traffic on your websites. The money keywords do that for you. This Book will Help you to Understand the Keywords, their structure and tools to find good keywords. We will also discuss a step by step method to understand Keyword Research Process and How to implement it I.e. by writing SEO Friendly Content…. Keywords What are Keywords? Keywords are the words and Phrases that are present in your webpage content. It helps search engines to identify your content so that it can be shown in the search results with right queries. Basically Keywords are search queries that people type in the Search bar like. I phone 6 Price, dog training videos, latest hair styles for women and how to increase computer speed etc. These are all keyword. You see some of the keywords are one word; some contains 3 words while some may also contain 5-7 words. The Question that arises in mind is that which Keywords are important for SEO and which can bring high traffic to a website that actually converts. To answer this question we need to understand the general structure of keywords. Keyword Structure Keywords contain 3 important parts, The Head, modifier and tail. The head contains the actual keyword related to your business, product service or information that you are providing. Consider for examples cheap laptops online. Here the user is searching for a laptop. Other things that this user might search are laptops discount, new year laptop discounts etc. These keywords contain modifier and tails. Lets discuss the head modifier and Tail separately. The Head: As discussed in above example, laptop is the main keyword that the user is searching for. This is head. User might search for other related terms cheap laptops online, laptops discount, laptop deals, New Year laptop discounts etc but It is obvious that user’s focus is on laptop. Modifier (Body) Modifier is the term that can be changed to get the most relevant search results. For the above example in laptop discount and in laptop deals the terms deals and discounts are the modifiers. The modifiers can be: 6. Brand name 7. Model 8. Place 9. Styles 10. Versions etc One important things is to be kept in mind is that changing the modifier to some fundamentally different search term will change the modifier and make it part of head. For example If you replace charger with discount then it became the head. i.e. Laptop | discount online Head | tail Laptop charger | online head | tail Here laptop Charger will be the main keyword and it will return the results related to Laptop chargers instead of Laptops. So it became Head. This is important point to be remembered while doing variation in Keyword Modifiers. Tail Tail of a Keyword is the search term that adds more specific information and returns the more specific search results. However It does not return search results completely different or out of context. In the above example adding the word like online , coupon , deals, HP, Dell, 2015, UK etc will be the tail for the above keywords. Laptop discount online Head |modifier| tail Laptop discount 2015 Head |modifier| tail Here the structure of Keyword is clear. For doing Keyword Research different modifiers and tails are to be used to discover the most important money keyword. Long Tail Keywords: When The Head Modifers and Tail , all three components are used in a keyword phrase then the Keyword is referred to as Long Tail Keyword. It is important to note that Actual keyword might show more number of Monthly searches than any Longtail keyword but research shows that Popular Search Terms only contain about 30% of the Search Volume while Long Tail Keywords consists of 70% of the Total searches performed on internet. (ii) (An Illustration showing the demand of Long Tail Keywords. Source : The Art of SEO Second Edition) The Long tail Keywords are more specific to a product or service you offer. When people search about popular keywords (The Head) they intend to get information about the product i.e. Hair Loss , Apple Iphone 6. However chances of buying or conversion are far less at this stage. When people search for a Long Tail Keyword (i.e best hair loss prevention shampoo, buy Apple Iphone 6 online) then they come with an intention of buying and therefore, chances of conversion are far high as compared to traffic from popular keywords. Order of Long tail Keywords The Order of Long tail Keywords can be varied, and it must be varied until your discover your money keyword. Consider the examples Apple Iphone 6 Features – The User is looking to know about Apple Iphone 6 features Apple Iphone 6 Price – User is searching specifically for Price. Apple Iphone 6 buy online Buy Apple Iphone 6 cheap Apple Iphone 6 shop online – With these search terms user is actually looking to buy apple Iphone 6 Therefore if we change cheap Apple Iphone 6 shop online to shop online cheap Apple Iphone 6 the search results would not be significantly different from the first one but later one might have more number of searches and can bring more converting traffic to the website than the former keyword. We have learned about Keywords and their formation. Now we move ahead to the Next Part i.e. Keyword Research Keyword Research Let’s Recall the definition again Keyword research is the practice of identifying which phrases are used on search engines when people are looking for information, and usually includes finding both the search volume and relative competitiveness of the terms It is not just the process to getting some words with high search volume but it contains the complete process of Market research behind it. We need to identify our audience, their relevancy to our product or service or information that we are providing, the completion and how to get the maximum benefit by bypassing the competition and to outrank your competitors. While doing Keyword Research you might caught up in the Keywords with high search volume. But they might not be the exact money keywords for your website and Business Apart from the questions mentioned in the introduction we also need to answer the following questions 11. Is the chosen keyword related to my website’s content? 12. Will these keywords bring right traffic for my website? 13. Will users find right content when they come to my website after looking these keywords? 14. After they land on my website, will they be happy? 15. If they become happy then will they perform actions to give me financial rewards? After your keyword research the answer to above questions must be ‘yes’ and then the content of the website must developed accordingly. After developing your website’s content you need to ask these questions to yourself again. If answer is yes, then you are going in the right direction. There are many factors to be considered while doing Keyword Research. Some Products are sold throughout the year while some are seasonal i.e. Valentine’s Day Gift Card can’t be sold on Christmas day. Similarly demographics like age gender and location must also be considered. If you need to Target Australian Audience but you are getting Traffic from Pakistan, It will never work for you. So all these actors must be considered to make it effective Keyword Research. Why is Keyword Research Important? Keyword Research is always a valuable, financially rewarding and most important activity in Internet Marketing Field. We are blessed to have so many Keyword Research tools and actual data from Search Engines. By using the data, keyword research tools, practical approach and the intelligence and analytical skills anyone can do keyword research for the finding the optimum keywords that are actually needed to be ranked to get conversions and business success Keyword Research involves discovery, evaluation and implementation. It’s an ongoing process. As the websites have to updated regularly to get the continuous flow of visitors, Keyword research is also important for the content that is to be updated regularly. As said in introduction, Keyword Research can make or break any online business. Keyword research involves many steps. From Brainstorming keywords to audience research, utilizing the right tools to get insights. After getting a lot of Keywords with the Keyword Tools then comes the step to evaluate the Keywords. Keyword Evaluation involves relevance of keywords to website’s content, its search volume, the competition and conversion potential. Choosing the Right Keywords will help in getting the right Traffic that actually converts and you gain strategic Targets and Financial Rewards. Implementation basically involves how people are looking for products and services on Search Engines. Implementation will help you to rank your webpage above your competitor’s site so that you get more visitors than your competitors otherwise most of the visitors will land on your competitor’s websites. Keyword research is an ongoing process. We need to evaluate old keywords and need to inculcate the new long tail keywords regularly with the sole purpose from getting the ‘right visitors’ to the website. After having good Knowledge of Keyword Research you will not only master the art of getting good traffic to your website but will also be able to get competitive advantage by ranking higher in Search Engines. Keyword research is normally done with the help of Online Tools. The most important one is the Google Keyword Planner can be found in your Google Adwords account. Most of other tools use the data from Google Keyword Planner and just interpret it differently. There are also some other Software’s that are also helpful and provide us valuable insight. We will Discuss these tools in the Next Chapter. Keyword Research Tools Keywords Research Tools gives us various valuable insights that helps to understand consumer behaviour. They provide us information about search volume for a particular keyword and the competition. Certain Keyword research tools like Keyword Spy also tell us the websites which are direct competitors for a particular keyword. Here are some of the most commonly used Keyword Research tools. Google Trends Before going to talk about Google Keyword Planner, we would like to introduce you to Google Trends. Although this is not a Keyword Research Tool but it gives you idea of Currently Trending Search Terms in Google. For Bloggers, this is a valuable tool to know which topics are currently trending and doing keyword research on those topics to find out more suitable keyword will helpful in gaining good traffic. It is also helpful for people who wants to do Event based Blogging. Google Trends also shows the collective number of searches for a search term e.g. Christmas Day 100,000+ Searches Google Keyword Planner The is one of the most widely used Keyword research tools. Google Keyword Planner is basically designed for advertisers to get in depth details about the keywords, search volume in terms of their monthly searches and competition (High/Low). It also tells that what bid you should make in order to clicks on that particular search term to your website. Not only for advertisers it is also helpful to the websites and internet business owners. When we open Google Keyword Planner (Login to https://adwords.google.com/KeywordPlanner) Here we see four options. For doing Keyword Research from scratch we need to choose First Option. After clicking the First option We see the following window. There are three options 16. Product or Service We need to enter our desired Keyword (or rough keyword idea for which we are looking for our money keywords) 17. Your Landing page. If you put your web page URL then Google will automatically detect some keywords and will show related results. It will help you to Target right Traffic to your website. 18. Product category Putting some categories in the this text bar will help google to better understand your product and it will show much narrow and more specific results related to the categories you entered. 19. Targeting For Targeting there are five categories in the Google Keyword planner. You need to select the country from the location of you are willing to target audience from a specific geographical location. Google Keyword Planner will return the country specific results if this option is utilized. Similarly choosing the language will narrow down the results. Third option lets you get data either from only Google or also from its Affiliate and Partner Websites. 20. Customize your search : Here you see some more Keyword Filters that helps you to see what you want. It allows you to see Keywords with Minimum search volume, average CPC and impressions you want to view. After choosing the desired filter and typing the basic brainstormed keyword you Press ‘Get Ideas’ and you will see the results. Ad Group Ideas contains Results for a Different Ad Groups. One Ad Group contains different but related keywords. If anyone wish to add all the keywords for advertising their website then he may use this option. We are doing keyword Research to find Suitable Keywords then we must click on Keyword Ideas. Here we see information in different columns Average Monthly Searches These are the average number of monthly searches performed on a particular keyword. It will vary depending upon the Customization, Targeting and Filters you have chosen. Generally we look for a keyword having higher number of average monthly searches. This is because we want more traffic. If we successfully rank our website in Google for a keyword then a keyword having higher number of average monthly searches will bring a more traffic than a keyword having low number of searches. Competition Competition is determined by the fact that how many people are targeting this keyword with the paid advertisements in Google. If too many people are targeting a keyword then it will be high competition keyword as many people are competing for this keyword. Apple Iphone 6 is just launched a couple of months ago so a lot of websites are offering it for sale, others have written reviews on it, some are offering downloadable apps, some are offering its wallpapers and some websites are just giving the price and specifications only. Now all of these people want to get traffic on their websites and they will advertise on Google for the search term ‘Apple Iphone 6’so this becomes a High Competition Keyword. Word stream defines Keyword competition as Keyword competition is the measure of how difficult it will be to rank for a particular keyword. The competition for a keyword can vary depending on how popular the keyword is and industry competition. (iii) Suggested Bid It is the Cost per Click that you need to choose while running advertisement through Google Ad words. Google will then return related Traffic to your website. It is the minimum amount of Cost per click you need to pay to Google in order to display ads on Google. Ad Impression Share It is the number of impressions you’ve received divided by the total number of searches for the location and network you’re targeting that matched the keyword exactly in the last calendar month. 2. Keyword Revealer Keyword Revealer is another Good Tool for Keyword Research. It basically uses Google’s API but interpret results differently. The difference lies in its results Estimated Profit, Domain Availability and Keyword Difficulty Columns. While Pressing evaluate button adjacent to any keyword its shows some of the most important information of the top 10 competitors including PR, Back links , Alexa Rank, Domain Authority, Page Authority , Moz Rank and Social Shares. 3. SEMRush SEMRush is also one the best Keyword Research tools. It shows results in various columns including Keyword Summary and CPC Distribution, Trends, Phrase Match Report, Related Keyword Report, Organic Search Results and Ads Report. The free version will return only a few numbers of Keywords. To Do proper Keyword Research with SEMRush You need to get access to the complete features of the site by buying one of their package. You can get far more keywords i.e. Phrase Match Reports keywords than the Google Keyword Planner and Keyword Revealer which returns the data of only 801 Keywords at maximum at a time. 4. Keyword Spy Keyword Spy is also a good tool for Keyword Research. It gives much information including Ads, Related Keywords, Similar Keywords (Long tail) spelling variations, PPC Competitors and Organic Competitors. It is a good keyword research tool that gives valuable insights but accuracy of the data is questionable. Therefore decisions must not be made upon the basis of results of KeywordSpy. Other tools must also be used in order to get accurate statistics for the desired keywords. Apart from these online tools there a lot of others. Some are just crap and time wasting with no real use while some others paid tools are worth using like Wordstream and wodtracker. Now we will discuss some software packages that give more in-depth details for the keywords. These software tools also use data from major search engines. In most of the tools you need to upload keywords extracted from Google Keyword Planner etc or you need to input your Google Account Login details and it extracts data from your Google Adwords’ Keyword Planner tool. The most famous and most widely used softwares are Market Samurai, Long tail Pro and Traffic Travis’ Keyword Research Tool. Soovle.com Soovle.com is a wonderful tool that gives you many long tail keywords in seconds for any keyword idea. It fetches the data from many search engines like Yahoo, Bing, Google, Wikipedia, answers.com and from the Top Shopping Website Amazon.com As soon as you type any keyword it displays a bunch of keywords from all these Search Engines and websites making it easier for you to pick up the keywords. After getting long tail keywords fetched by soovle.com you can check their monthly searches, CPC and competition by uploading them to Google Keyword Planner or Market Samurai. This will make it even easier for you to analyze the keywords based on actual search engines and to choose a suitable keyword. Market Samurai Market Samurai is the wonderful software for Keyword research. This is not only a Keyword Research tool but also Robust SEO software that can be used to Analyze Competition, Track the rankings, Analyzing domains Content Finding, Content Publishing etc. We will discuss about its use for Keyword Research. When You Enter your base keywords in it then Market samurai Keyword Research tool finds the keywords from Google Keyword Planner. (You need to enter you Google ID and Password to allow Market Samurai to do so). Then It shows the results as below: Total Searches: These are average Number of searches that are daily recorded. SEO Traffic (SEOT): The number of visitors that a number 1 Ranked website for this keyword can potentially achieve. Phrase to Broad (PBR): The percentage of phrase matched searches of this keyword to its Broad matched searches SEO Comp (SEOC): The number of indexed webpages in google that contain the same keyword in same order Title Competition (SEOTC) : The number of webpages that contain the same keyword in the Title. Title/Comp (SEOTCR) : It is the ratio of Title competition to SEO Competition. The lower number indicates that there is a less competition. Adwords Traffic (AWT): The total number of clicks per day one can get by advertising on a keyword. Adwords CTR (AWCTR): The total number of clicks per when someone advertises on a keyword from that total search traffic for that keyword. Adwords CPC (AWCPC): It is the cost per click one needs to pay in order to advertise for this keyword on Google Adwords. Here we can see that Market Samurai Keyword Research tool gets data from Google Keyword Planner and interpret it differently to give us more meaningful insights. The Actual Process of Keyword Research Through Market Samurai will be discussed in the Next chapter. Long Tail Pro: Long Tail Pro as its name indicates in also a top Keyword Research software. As its name indicates this software is basically used to scrape the most commonly searched Long tail Keywords. Since competition on 70% of the Total Keywords searched are always low, these long tail keywords are always good for easy ranking and gaining huge amount of traffic from search engines. Long tail Pro contains 3 Modules; Keyword Research, Competition Analysis and Rank Tracker. For Using Long Tail Pro You need to enter your Google ID and Password just like as in case of Market Samurai. After entering the keywords and Google account login Credentials Long tail Pro will display the results as below. In the above snapshot Long Tail Pro has shown Average CPC , Local Monthly Searches and Average Competition. When we press Keyword Competition then it determines Keyword Competition for that particular keyword. The Keyword competition is displayed in the form of numbers from 1 – 100, similar to the Keyword competition as is displayed in the Keyword Revealer. As a general rule, Keywords with the Keyword Competition less than 40 are to be chosen because keywords with the High Competition are always difficult to rank. Analyzing the Competitors In order to Analyze your competitors you need to enter your MOZ Account API and Secret Key. Long Tail Pro fetches Data from MOZ and displays results. For any Keyword Long Tail Pro will display the SEO information of Top 10 currently ranked competitors. It includes Keyword Competition (KC) Page Authority (PA) Domain Authority (DA) Page Links (Backlinks) Juice Page links (Backlinks that actually passes link juice) Page Rank (PR) MOZ Rank and Site Age. From this data it becomes clear that what is the quality of the competing websites than it becomes easier to devise a strategy to do Proper SEO and to outrank these websites. Similar Data is available in Keyword Revealer’s Evaluate tool which gives us much more information including Social Signals, Alexa Rank and Majestic Data too. Although these tools helps us in getting insights of the Keywords, competition, competitors, average no. of monthly searches, traffic, profit etc but much still depends upon human intelligence to analyze the data and make a right decision. Here we conclude Chapter 3. In the next Chapter we will discuss the step by step method of Keyword research. Step by Step Guide to Keyword Research In the previous Chapters we have learned about Keywords, their structure, about Keyword Research and about Keyword Research tools. Here in this chapter we are going to learn performing keyword research step by step So Let’s Start. Step 1: Make a List of Important Topics Here in the first step you need to make a list of important topics that are related to your business/website. Let’s suppose you have a website which is providing Essay writing services. ‘Essay writing’ is the main topic of your website and you can begin searching it in the Google Keyword Planner Other Important Keyword topics that you must search for include 21. Essay writing service 22. Essay writing services 23. Cheap essay writing service Note: We will be searching Google Keyword Planner for all of these Keyword ideas. In Order to get more keyword ideas initially for the same topic search the main keyword idea in the Google and scroll down on the first page. Here you see some of the keywords recommended by Google. These are the keywords which are most commonly searched by people. Keyword recommendations by Google Search Step 2: Searching Google Keyword Planner for Related keywords. In this step we need to search for the related keywords for our brainstormed keyword ideas. Login to your Google ad words account (http://adwords.google.com) and Click on ‘Search for a New Keyword and Ad Group Ideas’. Leave all the filters at standard settings except Keyword Options. Use the option “only show ideas closely related to my search terms”. This will exclude the irrelevant Keywords from the list. Now Press ‘Get Ideas’ and then Keyword Ideas. Here you can see a list of keywords. Click on Average Monthly Searches to sort the keywords in descending order with respect to Total No. of Monthly searches. Here we see a list of Keywords. As a general rule, we are going to Neglect Keywords with High Competition and focusing only on the Medium and Low competition keywords. These are the potential keywords. Here we can choose any keyword. After analyzing the competition on these Keyword manually then decision making process will be started. However at our Prilimary research “Custom Essay Writing Service” can be our Money keyword. Because of Low competition Remember: Our Purpose is to find a money keyword, with High search volume and low competition. Search again and again to find out more such keywords and save the results. You can also export these results in a CSV file to used them later. Step 3: Analyzing the competition In this step we are going to verify the results and will analyze competition using keyword revealer and keyword spy. Initially we will go to Keyword spy to check the search volume of our selected keyword. Open http://keywordspy.com and enter the keyword and Search. Here are the results from Keyword Spy. Keyword Spy Results We can see that there are 20 Organic Competitors and 3 PPC competitors. If there are more PPC Competitors than we must understand that it is a High Competition Keyword and choosing such keyword is not recommended. Next, we will analyze competition using Keyword Revealer. Open (http://keywordrevealer.com) and login. Click on Keyword Tool and enter the selected keyword and press enter. Here we see the Average Monthly Searches and Average CPC similar to the Google Keyword Planner. Now click on Evaluate next to the keyword. Here we see that ‘custom essay writing service’ is High competition keyword and choosing this keyword will not be a good idea. Here we also see the Top 10 competitors. You see that the 1st ranked website is a Page Rank 5 website while 5 websites out of top 10 sites have PR 4+. This is extremely High competition Keyword and outranking these sites will not be an easy task. Click on the back button and let’s find some other keyword. Here we have found a keyword ‘best custom essay writing services’ with Medium competition. Let’s analyze its competitors. The first ranked website is a blogger blog with Page Rank 0 but only good number of back links. The 2nd website is a PR 2 and third is a hub pages web page link. For this keyword, there are only 3 sites that are having Page rank 4+. If someone wants to work in this industry then choosing this keyword can be helpful. Since our research was based on single Keyword idea (Step 1) and therefore we found a keyword with medium competition and low monthly traffic. Searching with different Keyword combinations on Google Keyword Planner will ultimately lead us to find more optimum keywords. After having a keyword selected, check it again on Google Keyword Planner to verify its search volume and competition. One Important thing to note here is that we have chosen a Long tail Keyword here. It is easy to rank. It indirectly helps us to rank our main keyword that is essay writing service and custom essay writing service. We will be targeting this Long tail keyword and our website will be automatically optimized for other two keywords. Hence we are targeting the main keyword indirectly and its fast and easy as compared to directly targeting the main keyword. . You can also use the software’s listed in chapter 3 to apply filters and to find more suitable keywords. Writing SEO Optimized Content Writing SEO Friendly content with the good use of Keywords, Proper Keyword Density and Keyword Prominence is related to the third and most important part of keyword research i.e. implementation Phase. In this part the chosen keyword is used according to the guidelines by search engines so that your site can be given preference by search engines. In a study it was found that the top ranked websites in Google have on an average of 2500 words per page [iv] That’s why it is usually said that “Google Loves Content”. Updating the website regularly with Fresh content makes the search engines to notice your websites and you will remain in search engine’s Good Books. While writing website’s content here are few things that must be considered from SEO point of view. Keyword Density: Keyword Density is the ratio of number of times a keyword appeared in an article to the Total number of words in the article. Keyword Density % = (No. of times a word occurs / Total number of words in the article) X 100 Google works with Algorithms and Algorithms can’t understand what an article is about. The only way they can understand is how many times some certain words are repeated. Search Engines considers Keyword density as a Ranking factor. But some webmasters might increase the repetition of a keyword in an article to take the SEO advantage. Consider following example. Dog Training is an art of Training Dogs. Experts of dog Training are skilled in the art of training dogs. If you are interested in dog training, then you should find someone who is trained in dog training. As someone not expert in dog training will not know much about dog training, after all dog training is the expertise that you want. The best kinds of dog training experts are dog training experts in their own dogs. Someone without a dog won’t know much about dog training and won’t help you find out very much good dog training, either In the above example, the keyword dog training is used 11 times in the total 100 words. This is a bad SEO Practice and can lead to penalize a website from search engines due to keyword stuffing. Some People suggests a Keyword Density of 2% to 6% while some recommends 3$ to 8%. This might harm websites in future as Search Engines are now more strict than ever before. The safe Keyword Density Range is 0.5 – 5% while using a Keyword Density of 1.5% to 3% is highly recommended for good On site SEO. Keyword Prominence Keyword Prominence is the presence of Keyword at the Important Places in the article. This includes the presence of keyword in Title , Meta Description, first few lines of the article, H1 , H2 and H3 Heading and at the start of some sentences. Starting the Title with a Keyword and using keyword variation in the Meta description is generally recommended. Here we can see that first ranked page for the keyword ‘Google Plus tips’ does not contain the actual keyword in meta description but in Page URL and with less Keyword Proximity in Title. Keyword Proximity Keyword Proximity is the closeness of the words of a keyword in the article. The higher the Keyword proximity is, the higher chances it will have for being ranked against a specific keyword. Consider for example 24. How to do keyword research for ranking in Search Engine 25. How to do keyword research for best search engine Rankings Now if our keyword is keyword research for search engine rankings then the words in the second one are more close and it will more likely to achieve higher ranking in search engines while this keyword is searched. Essantial Tips for Website Content for Best On-Page SEO 1. Keyword must appear in title and in Meta description with some variation. 2. Keyword Density of 1.5% to 3% must be chosen. 3. Keyword must appear in H1, H2 and H3 Headings. (In wordpress the title is generally a H1 Heading and therefore using keyword in H2 and H3 heading is recommended 4. Keyword must appear in initial 50 words of the article. 5. It must also be present in every paragraph preferably in first or second line. 6. Content Length must be 500+ words. 7. Main Keyword must be BOLD or Italicized once in the article. It helps search engines to understand the most important words in an article. 8. Try to use main keyword in the Title Tag and ALT Tag of each image uploaded. It helps in better Search Engine Optimization of your webpage. 9. The article must be written for the Humans and not for algorithms and machines. Therefore focus more on quality while taking care of the above mentioned factors. 10. Use simple language so that readers coming from every part of the world can read it and once they really understand it then there is high chance of user engagement. 11. Keywords must be dispersed evenly throughout the article or webpage. Using keywords more than 2 times in a paragraph may lead to keyword stuffing and that is a sign of web spam. So avoid it. These are some of the important things that must be considered while implementing the keyword research and to get SEO Benefit. Once the website content is properly written than nearly half of the SEO work is done. If this webpage gets ranked that you will derive the target audience from Search Engines and then you will get your business success. 7. Final Words In this book we have tried to explain Keyword Research in a simplified way so that even a new person who does not have much experience about websites and SEO , can understand What are Keywords, what is keyword research , what are the necessary tools and how to perform and implement Keyword Research. We hope that this book will help you a lot. Finally I would like to Share with you one of my favourite quotes “The key to success is to never stop learning. The key to failure is to think you know it all” Please can you take a few second and leave the book a review. It dose not take long at all and it really helps me out as a author! Thank you!
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